How does Google decide which barbers show up first?
Google ranks local results on three things: relevance (does your profile match the search), distance (how close you are to the person searching) and prominence (how well known and trusted you are). Reviews feed directly into prominence — Google says more reviews and positive ratings can help a business's local ranking.
You can't move your premises closer to every searcher, but you can control how many recent, genuine reviews your barbershop has. That's the lever we pull.























